"Brian Kim is a data scientist who is passionate about marketing."

Brian Kim is a data scientist with a strong interest in marketing. As a data scientist specializing in marketing science, he's used a variety of machine learning and statistical models to extract "signal" from "noise" in various sorts of media data. Programmatic advertising and social media data were two of the data kinds used.

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Kim began his data science career in 2017 with Healthy Bytes, a New York-based healthcare firm, where he performed exploratory data analysis on insurance claim data using the Python programming language. He created an Extract-Transform-Load (ETL) pipeline to get data from the MongoDB document database. To analyze data and develop visuals for business and management reports, he used Tableau software and Python. Kim also used machine-learning algorithms to analyse health insurance data in order to assure compliance with HIPAA rules. He reported directly to the company's CEO and CTO while performing all of these roles.